Facebook Marketing

3 Reasons Why Facebook Ads Are More Effective Than Boosted Posts

If you’ve ever created and/or managed a Facebook page, you’d know where to find that ubiquitous Boost A Post button because it appears on virtually all of your page’s posts.

It’s quite simple to get started with boosting a post – all you have to do is just click on that button and follow the onscreen instructions. In just a few minutes you’ll have your very first Facebook advert.

However, if you want more control over the creatives you can use for your advert, as well have more campaign objectives to choose from, you should use Facebook Ads.

It’s more complicated, yes, but you get far more out of Facebook Ads than just a simple boosted post. Here are three reasons why Facebook Ads are more effective than boosted posts:

1. You’re not stuck with using a boring, old post With boosted posts, you can only boost published posts. This means that you need to write a post first, publish it, and only then can you boost it. With Facebook ads, you have so many options to choose from – you can even create dark posts which are posts that are created specifically for ads. Dark posts don’t appear on your news feed, unlike boosted posts.

2. You have plenty of choices where you want your ad to appear Facebook Ads allow you to post your ad not just in the news feed but also in the right column, on Instagram, on the Audience Network, and more. You have a lot of options that are just not available with boosted posts. If you boost your post, it will only appear on mobile and desktop news feeds.

3. You can’t schedule your boosted post. Though you can set an end date with your boosted post, you can’t set a start date. Once you boost your post, it will start automatically. With Facebook Ads, you can set a start and end date. This means that if you plan on being away on holiday for the next week or so, then you can schedule your ads in advance. With that being said, boosted posts do have advantages. It’s a great way to test the waters, so to speak. You can get a taste of advertising on Facebook, but pretty soon you’d want to scale your ads. When you do, you’ll need to get up to speed with Facebook Ads and the Ads Manager.

Look for a guide that can actually help you conquer complex world of Facebook Marketing? My E-book explains all you need to know in a place.

Access it here…  https://kehindeolofintuyi.com/facebook-ads-mastery/?preview=true

kenny

Are you setting up a new brand or planning to start up your business in Nigeria and you need optimal visibility for your brand leveraging on Digital Marketing and Outdoor Advertising? Then, connect with Kehinde Olofintuyi, a Digital Marketing & Advertising Consultant per excellence, a web developer, Facebook Certified Digital Entrepreneur, Fate Foundation Alumnus and a Licensed Outdoor Practitioner in Lagos and Abuja. His 11 years’ experience with remarkable growth made him become a go-to person in the Advertising/Digital Marketing industry. Due to his outstanding contributions he consults for Adspace.ng, Swiftscreen Enterprises Ltd, Two steps Initiatives, Gradient Global Limited, New Quay Group amongst others. He is the author of the best selling E-book for MSMEs titled “Facebook Ads Mastery- The Ultimate Guide to Using Facebook to Get More Leads and Sales” He has helped to implement marketing campaigns for Brands like: GOTV, BATA, Taxify, Bolt, Next Cash ‘n’ Carry, Periwinkle, Brentwood Villa and many top real estate companies in Nigeria. He has trained over 200 entrepreneurs on how to leverage on the components of digital marketing to generate leads and drive sales.

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