Facebook Marketing

HOW TO GET BETTER RESULTS WITH FACEBOOK ADVERTISING

How to get better results with Facebook Advertising.

The purpose of this blog post is to enlighten business owners on how to get better results with Facebook Advertising . Aside from the fact that Facebook has the largest audience of active users amongst the social media platforms; when the features are well understood, it could also be a major tool to enhance business growth.

 

Of course, I agree that different Social Media Platforms have their different kind of audience, interaction, content specification, engagement style and features. At the same time, the strength of these platforms lies in the database they have. Hence, How to get results with Facebook Advertising becomes very relevant.

 

Users may have different interaction and frustration with the platforms but the truth is: Facebook still has the largest active users and they are also the owners of Instagram and WhatsApp. Hence, whether you choose to be active more on Instagram, WhatsApp or Facebook, you must learn the skill to access the database you need or communicate effectively with the target audience for your product or service amongst the entire multitude.

 

Good enough, the Facebook platform has been designed to have an auto-run that enable you to just click and follow up as you set your Ads to reach an audience but this BLOG POST is written specifically to enlighten you on how to achieve more specific result using the Facebook Ads Manager Dashboard.

This Dashboard gives you the clarity to completely express your marketing model with respect to your available budget.

 

HOW TO GET TO THE FACEBOOK ADS MANAGER DASHBOARD

There are several ways to access the Facebook Ads Manager but here is an approach below:

  • From your Facebook Account, Click on CREATE
  • From the pop up menu, Click AD
  • This will automatically land you to the Facebook Ads Manager Dashboard.

WHAT YOU CAN ACHIEVE WITH THE FACEBOOK ADS MANAGER DASHBOARD

  1. PLAN ADS

On Facebook Ads Manager Dashboard, you can plan your Ads through the following two ways:

  1. AUDIENCE INSIGHT: This gives you detailed information of people connected to your page and people on Facebook. You can create content that they can relate with and also find more people like the ones in your current audience.

 

  1. CREATIVE HUB: With creative hub, you can create a model or replica of an advert just to experiment how your Ads will be when live. You can then share the mockup with your team for collaborative contribution.

 

  1. CREATE AND MANAGE

The second thing you can do on this dashboard is to create and manage your page and Ads account through the following:

 

  1. BUSINESS MANAGER

If you are in charge of several Facebook Ads account, you can manage them all from the business manager. This will enable you to get an overview of advertising activities and key results across all your Ads account and pages.

 

  1. ADS MANAGER

Ads manager simply helps you to create Ads and analyze your performance with respective analysis for reporting.

 

  1. COMMERCE MANAGER

With this commerce manager feature, you will be able to manage your E-commerce sales on Facebook and Instagram which includes orders, insights and payout.

 

  1. PAGE POST

This feature allows you to create different kinds of posts to promote your page.

 

  1. APP DASHBOARD

This helps you to create and manage settings for your Facebook App.

 

  1. APP ADS HELPER

This helps you with support to troubleshoot and fix any problems with your App Ads.

 

  1. AUTOMATED RULE

This is that feature that helps you take action on your Ads while you are away.

 

  1. MEASURE AND REPORT

The Facebook Ads Manager Dashboard also helps you to measure and give comprehensive report of your Ads activities through the following:

 

  1. ADS REPORTING

Ads reporting allows you to create and export reports in Ads Manager to see your most important Ad metrics and learn how you are reaching your business goals.

 

  1. TEST AND LEARN

This feature allows you to create test to learn what works best for your advertising objective.

 

  1. ATTRIBUTION

Attribution is important in helping to measure your Ads effectiveness across campaign and sources.

 

  1. ANALYTICS

Analytics helps you to understand how how people engage with your business across devices, platforms and websites.

 

  1. EVENTS MANAGER

This is a massive tool to connect, view, manage and troubleshoot data from your website, App or from offline interactions.

 

  1. PIXELS

Facebook pixel is important to your website because it helps you track your Ad conversions, improve audience targeting and helps to maximise your return on Advertising.

 

  1. OFFLINE EVENTS

Do you know you can optimise, track and measure your Ads using your offline events directly? This is possible when you upload your sales data to Facebook to match transactions that occur offline with people who previously engaged on your Ads. This will help your track and measure. This feature is available under Offline Events on the Facebook Ads Dashboard.

 

  1. APP EVENTS

This feature is perfect to measure App activities, optimise for conversions and create custom audiences.

 

 

  1. CUSTOM CONVERSIONS

This feature helps to optimize for and track custom actions on your website without adding to your Facebook pixel code.

 

  1. PARTNER INTEGRATION

This feature lets you connect to the partner accounts your business uses for customer purchases, interactions and management.

 

 

  1. ASSETS

This feature allows you to share and manage your valuable details through the following:

 

  1. AUDIENCES

You can manage and create custom audiences, lookalikes and saved audiences using this feature.

 

  1. IMAGES

This feature allows you to manage and upload images for your Ads and pages.

 

  1. CATALOGS

A catalog provides more like an online store where you can upload and manage your inventory.

 

  1. STORE LOCATIONS

You can actually manage and create locations for your business using this feature.

 

  1. BRAND SAFETY

With brand safety, you can see where your Ads could appear, view delivery reports for Audience network, Instant article and in-stream video placement. You can also create block lists.

 

  1. BLOCK LISTS

Block list helps to stop your Ads appearing in specific places where you advertise on Facebook or Audience Network. With this feature, you can create, apply and replace block lists.

 

 

 

 

 

  1. SETTINGS

 

The settings allow you to check your account notifications and set up; manage Ad account pages and the people who work on them, update payment and business information, see how, when and why you have been billed.

 

This shows how powerful the Facebook Ads Manager Dashboard is embedded with features that when properly utilized, could transform your online marketing approach and help you to drive massive engagement and sales.

 

However, like I always say during my trainings. The success of your Ads depends largely of the clarify of your OBJECTIVE. As I bring this blog post to an end, let me walk you through few OBJECTIVES you can leverage on when you set your sponsored Ads using the Facebook Ads Manager Dashboard.

 

 

 

 

 

kenny

Are you setting up a new brand or planning to start up your business in Nigeria and you need optimal visibility for your brand leveraging on Digital Marketing and Outdoor Advertising? Then, connect with Kehinde Olofintuyi, a Digital Marketing & Advertising Consultant per excellence, a web developer, Facebook Certified Digital Entrepreneur, Fate Foundation Alumnus and a Licensed Outdoor Practitioner in Lagos and Abuja. His 11 years’ experience with remarkable growth made him become a go-to person in the Advertising/Digital Marketing industry. Due to his outstanding contributions he consults for Adspace.ng, Swiftscreen Enterprises Ltd, Two steps Initiatives, Gradient Global Limited, New Quay Group amongst others. He is the author of the best selling E-book for MSMEs titled “Facebook Ads Mastery- The Ultimate Guide to Using Facebook to Get More Leads and Sales” He has helped to implement marketing campaigns for Brands like: GOTV, BATA, Taxify, Bolt, Next Cash ‘n’ Carry, Periwinkle, Brentwood Villa and many top real estate companies in Nigeria. He has trained over 200 entrepreneurs on how to leverage on the components of digital marketing to generate leads and drive sales.

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button
Don't Miss Out on Our Business Resources
Get the latest business resources on the market delivered to you weekly.