How to get better results with Facebook Advertising.
The purpose of this blog post is to enlighten business owners on how to get better results with Facebook Advertising . Aside from the fact that Facebook has the largest audience of active users amongst the social media platforms; when the features are well understood, it could also be a major tool to enhance business growth.
Of course, I agree that different Social Media Platforms have their different kind of audience, interaction, content specification, engagement style and features. At the same time, the strength of these platforms lies in the database they have. Hence, How to get results with Facebook Advertising becomes very relevant.
Users may have different interaction and frustration with the platforms but the truth is: Facebook still has the largest active users and they are also the owners of Instagram and WhatsApp. Hence, whether you choose to be active more on Instagram, WhatsApp or Facebook, you must learn the skill to access the database you need or communicate effectively with the target audience for your product or service amongst the entire multitude.
Good enough, the Facebook platform has been designed to have an auto-run that enable you to just click and follow up as you set your Ads to reach an audience but this BLOG POST is written specifically to enlighten you on how to achieve more specific result using the Facebook Ads Manager Dashboard.
This Dashboard gives you the clarity to completely express your marketing model with respect to your available budget.
HOW TO GET TO THE FACEBOOK ADS MANAGER DASHBOARD
There are several ways to access the Facebook Ads Manager but here is an approach below:
- From your Facebook Account, Click on CREATE
- From the pop up menu, Click AD
- This will automatically land you to the Facebook Ads Manager Dashboard.
WHAT YOU CAN ACHIEVE WITH THE FACEBOOK ADS MANAGER DASHBOARD
- PLAN ADS
On Facebook Ads Manager Dashboard, you can plan your Ads through the following two ways:
- AUDIENCE INSIGHT: This gives you detailed information of people connected to your page and people on Facebook. You can create content that they can relate with and also find more people like the ones in your current audience.
- CREATIVE HUB: With creative hub, you can create a model or replica of an advert just to experiment how your Ads will be when live. You can then share the mockup with your team for collaborative contribution.
- CREATE AND MANAGE
The second thing you can do on this dashboard is to create and manage your page and Ads account through the following:
- BUSINESS MANAGER
If you are in charge of several Facebook Ads account, you can manage them all from the business manager. This will enable you to get an overview of advertising activities and key results across all your Ads account and pages.
- ADS MANAGER
Ads manager simply helps you to create Ads and analyze your performance with respective analysis for reporting.
- COMMERCE MANAGER
With this commerce manager feature, you will be able to manage your E-commerce sales on Facebook and Instagram which includes orders, insights and payout.
- PAGE POST
This feature allows you to create different kinds of posts to promote your page.
- APP DASHBOARD
This helps you to create and manage settings for your Facebook App.
- APP ADS HELPER
This helps you with support to troubleshoot and fix any problems with your App Ads.
- AUTOMATED RULE
This is that feature that helps you take action on your Ads while you are away.
- MEASURE AND REPORT
The Facebook Ads Manager Dashboard also helps you to measure and give comprehensive report of your Ads activities through the following:
- ADS REPORTING
Ads reporting allows you to create and export reports in Ads Manager to see your most important Ad metrics and learn how you are reaching your business goals.
- TEST AND LEARN
This feature allows you to create test to learn what works best for your advertising objective.
Attribution is important in helping to measure your Ads effectiveness across campaign and sources.
Analytics helps you to understand how how people engage with your business across devices, platforms and websites.
- EVENTS MANAGER
This is a massive tool to connect, view, manage and troubleshoot data from your website, App or from offline interactions.
Facebook pixel is important to your website because it helps you track your Ad conversions, improve audience targeting and helps to maximise your return on Advertising.
- OFFLINE EVENTS
Do you know you can optimise, track and measure your Ads using your offline events directly? This is possible when you upload your sales data to Facebook to match transactions that occur offline with people who previously engaged on your Ads. This will help your track and measure. This feature is available under Offline Events on the Facebook Ads Dashboard.
- APP EVENTS
This feature is perfect to measure App activities, optimise for conversions and create custom audiences.
- CUSTOM CONVERSIONS
This feature helps to optimize for and track custom actions on your website without adding to your Facebook pixel code.
- PARTNER INTEGRATION
This feature lets you connect to the partner accounts your business uses for customer purchases, interactions and management.
This feature allows you to share and manage your valuable details through the following:
You can manage and create custom audiences, lookalikes and saved audiences using this feature.
This feature allows you to manage and upload images for your Ads and pages.
A catalog provides more like an online store where you can upload and manage your inventory.
- STORE LOCATIONS
You can actually manage and create locations for your business using this feature.
- BRAND SAFETY
With brand safety, you can see where your Ads could appear, view delivery reports for Audience network, Instant article and in-stream video placement. You can also create block lists.
- BLOCK LISTS
Block list helps to stop your Ads appearing in specific places where you advertise on Facebook or Audience Network. With this feature, you can create, apply and replace block lists.
The settings allow you to check your account notifications and set up; manage Ad account pages and the people who work on them, update payment and business information, see how, when and why you have been billed.
This shows how powerful the Facebook Ads Manager Dashboard is embedded with features that when properly utilized, could transform your online marketing approach and help you to drive massive engagement and sales.
However, like I always say during my trainings. The success of your Ads depends largely of the clarify of your OBJECTIVE. As I bring this blog post to an end, let me walk you through few OBJECTIVES you can leverage on when you set your sponsored Ads using the Facebook Ads Manager Dashboard.